Track the system

You don’t need a CRM. A sheet works.

Columns to keep:

• Name, Handle/Email, Company/Role
• Context (alumni, repo, event)
• Last touch (date)
• Status (sent, replied, scheduled, closed)
• Next step (nudge date, action)
• Notes (what they care about)

Weekly habit: 3 new touches, 2 follow-ups, 1 give-first action. That’s the 3‑2‑1 cadence.